A federal lawsuit against match.com accuses the company of luring customers into subscription renewals via emails from fake suitors. It is alleged that employees of match.com sent emails to members and went on sham dates in order to get subscribers to extend their subscriptions.
A separate lawsuit accuses Yahoo of posting fake profiles to boost the number of apparent subscribers.
Who knew so many people were looking for love? Check this out:
- Match.com reports 15 million members worldwide.
- The first six months of 2005, date-seekers in the U.S spent $245.2 million on online personals and dating services.
Full article at Reuters.