How click fraud could swallow the internet
This was a VERY interesting article about how [tag]pay-per-click[/tag] advertising works, and the possibility for abuse ([tag]click fraud[/tag]). Advertisers can click on the ads of rivals in order to “spend” their rivals’ advertising budgets and knock them off line. People with money-generating ads featured on their blogs or sites can profit if they find a way to register clicks from their sites (without getting caught and banned all together by Google).
It’s a long article, but well worth the time to read!
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