The impact of social software on brands
Blogger Gautam Ghosh posted a brief discussion on how social software could affect companies and their brands. I think this is an interesting topic, and I wish Gautam had discussed his views on it a bit more.
Many of us have seen websites dedicated to employee complaints. Some employees and ex-employees post legitimate gripes with the companies, while others appear to merely be trying to stir up trouble or give a company a bad reputation.
At some point, I think companies need to take action to stop untrue and misleading information from being disseminated. However, I don’t know what that point is. With the internet providing a certain cloak of anonymity, I wonder what companies can effectively do to protect their good names and brands.
