Last week I presented at the annual Fraud Conference put on by the Association of Certified Fraud Examiners (ACFE).

I was presenting the topic “Marketing Your Anti-Fraud Practice.” I presented the topic twice, and had great attendance at each. The feedback was wonderful, and I’m glad that people found things they can use right away. Some of the important points I made included:

• Gather information about what your competitors are doing. Know who they are, what they do, who their clients are, how they market and what specialties they have. This will help you determine how to market your firm.
• Utilize professionals to help you design and print your marketing materials (business cards, letterhead, brochures, etc.) for a more professional look.
• Use public relations (PR) opportunities to your best benefit, but know which events and opportunities are worth your time. If you’ve written something, publicize it.