Zac over at BloggingStocks posted a nice piece on Usana Health Sciences. He’s right on the mark when he says that Barry Minkow caught Usana fighting dirty!

Following a YouTube video by Minkow regarding how overpriced Usana vitamins are compared to the competition:

Usana contacted the owner of one of the stores, Nutrimart, threatening to sue him if he didn’t demand that Minkow remove the video from YouTube. They accused him of unfair competition.

But Brian Mohr didn’t back down. In an email, he told BloggingStocks that he had not even heard of Usana before he was approached by Minkow with request for comparable products. However since then, he has “discovered several people I already knew had been ‘taken’ by this company. I have numerous people that have stories of their involvement. I really feel this is a big story waiting to become even bigger. Layer upon layer peels back only to reveal more craziness.”

Minkow issed a press release with the video, quoting Penn State Professor Manfred Kroger:

The only one guilty of misrepresentation is Usana…Neither Nutrimart nor Mr. Minkow should be accused of misrepresentation, but Usana should be when it attempts to justify the substantially higher price and superiority of their products through pseudoscience and innuendo appealing to some scientific criteria which do not exist.”

The plot thickens!