There are several well known traps for prospective franchisees.

1. They tend to gravitate to well known consumer brands, thinking that if they liked it as a consumer it would be a good business.

2. Few systems have proven business methods, but prospects think that if it is “franchised” the business has less risk than going independent. The recent failures in the meal prep business show this to be false.

3. Finally, prospects don’t do any investigation until after discovery day, by which time they are only interested in hearing good news.

Both Network Marketing and Franchising appeal to the myth of the great American Dream.

Network marketing sucks in those who want a part-time business; while franchising sucks in those who believe “be in business for yourself, but not by yourself.”

I would encourage any of your readers to review the posts at franchise-chat.con. franchisepundit.com, or bluemaumau.org to learn more about the realities of franchising.