Comments on: The Lifelock “guarantee”: Talking out of both sides of their mouth http://www.sequenceinc.com/fraudfiles/2008/06/20/the-lifelock-%e2%80%9cguarantee%e2%80%9d-talking-out-of-both-sides-of-their-mouth/ Thu, 18 Mar 2010 05:52:34 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: tdejoria http://www.sequenceinc.com/fraudfiles/2008/06/20/the-lifelock-%e2%80%9cguarantee%e2%80%9d-talking-out-of-both-sides-of-their-mouth/comment-page-1/#comment-185843 tdejoria Wed, 10 Mar 2010 01:40:01 +0000 http://www.sequence-inc.com/fraudfiles/?p=1597#comment-185843 Yes, Lifelock is a HUGE moneymaking sham. I've been in security since the early 90s. I followed these guys since their beginning. initially in one of those "gosh I could have, should have done that". There are millions of gullible people out there. Lifelock plays on their fears. But offers no value other than what one can do on their own for free with Credit freezes and fraud alerts. But those millions of gullible people add up to huge revenues/profits, much of which gets plowed back into marketing dollars to again play on gullible people's fears for even more profits. Also to clarify, Joe, the guarantee has a very big caveat. They will only spend "up to a million" to correct the problem if your identity is stolen BECAUSE OF SOME FAILURE OR DEFECT IN THEIR SERVICE. That is not only extremely unlikely, it would be nearly impossible to prove. So what would invoke that? instead of scanning databases and finding your personal data, they send out your personal data. That guarantee should be a very obvious sign as to why people should do business with them. Its one thing to offer a service guarantee, but to sell it as something more than it is, is flat our wrong. And we have proof that that is what they are doing by Joe's response above. There is a clear consumer misinterpretation. Yes, Lifelock is a HUGE moneymaking sham. I’ve been in security since the early 90s. I followed these guys since their beginning. initially in one of those “gosh I could have, should have done that”. There are millions of gullible people out there. Lifelock plays on their fears. But offers no value other than what one can do on their own for free with Credit freezes and fraud alerts. But those millions of gullible people add up to huge revenues/profits, much of which gets plowed back into marketing dollars to again play on gullible people’s fears for even more profits.

Also to clarify, Joe, the guarantee has a very big caveat. They will only spend “up to a million” to correct the problem if your identity is stolen BECAUSE OF SOME FAILURE OR DEFECT IN THEIR SERVICE. That is not only extremely unlikely, it would be nearly impossible to prove. So what would invoke that? instead of scanning databases and finding your personal data, they send out your personal data. That guarantee should be a very obvious sign as to why people should do business with them. Its one thing to offer a service guarantee, but to sell it as something more than it is, is flat our wrong.

And we have proof that that is what they are doing by Joe’s response above. There is a clear consumer misinterpretation.

]]> By: Joe Green http://www.sequenceinc.com/fraudfiles/2008/06/20/the-lifelock-%e2%80%9cguarantee%e2%80%9d-talking-out-of-both-sides-of-their-mouth/comment-page-1/#comment-185630 Joe Green Wed, 17 Feb 2010 19:12:38 +0000 http://www.sequence-inc.com/fraudfiles/?p=1597#comment-185630 Thank You for the information about Life-Lock. I will not be recomending them anymore! Thank You for the information about Life-Lock. I will not be recomending them anymore!

]]> By: Tracy Coenen http://www.sequenceinc.com/fraudfiles/2008/06/20/the-lifelock-%e2%80%9cguarantee%e2%80%9d-talking-out-of-both-sides-of-their-mouth/comment-page-1/#comment-181667 Tracy Coenen Wed, 25 Mar 2009 14:13:30 +0000 http://www.sequence-inc.com/fraudfiles/?p=1597#comment-181667 Joe - I'd like to invite you to explain exactly what LifeLock does to "protect your identity." (I already know the answer - Almost nothing.) The service is worthless. Joe – I’d like to invite you to explain exactly what LifeLock does to “protect your identity.” (I already know the answer – Almost nothing.) The service is worthless.

]]> By: Joe Stafford http://www.sequenceinc.com/fraudfiles/2008/06/20/the-lifelock-%e2%80%9cguarantee%e2%80%9d-talking-out-of-both-sides-of-their-mouth/comment-page-1/#comment-181657 Joe Stafford Wed, 25 Mar 2009 12:11:30 +0000 http://www.sequence-inc.com/fraudfiles/?p=1597#comment-181657 Open your mind folks. LifeLock is a service that protects your indentity is doesn't guarantee that it won't be stolen. What they say is that if it is they guarantee to spend up to $1,000,000 to correct the problem. It seems that a day doesn't go by when some financial institution doesn't report that they have for some reason or other lost control of private information that should have remained secure. If LifeLock guaranteed that this would not or could not happen would be foolish, mis-leading and probably fraud. Insurance fraud happens everyday at every level. It shouldn't come as a surprise to anyone that the company has taken reasonable steps to protect itself from theives of this nature. It's easy to be critical and make snide comments when you don't have anyone to answer to. What is does, to anyone with any degree of reasonable intelligence, is demonstrate how close minded the writer really is. Open your mind folks. LifeLock is a service that protects your indentity is doesn’t guarantee that it won’t be stolen. What they say is that if it is they guarantee to spend up to $1,000,000 to correct the problem.
It seems that a day doesn’t go by when some financial institution doesn’t report that they have for some reason or other lost control of private information that should have remained secure. If LifeLock guaranteed that this would not or could not happen would be foolish, mis-leading and probably fraud.
Insurance fraud happens everyday at every level. It shouldn’t come as a surprise to anyone that the company has taken reasonable steps to protect itself from theives of this nature.
It’s easy to be critical and make snide comments when you don’t have anyone to answer to. What is does, to anyone with any degree of reasonable intelligence, is demonstrate how close minded the writer really is.

]]> By: Tracy Coenen http://www.sequenceinc.com/fraudfiles/2008/06/20/the-lifelock-%e2%80%9cguarantee%e2%80%9d-talking-out-of-both-sides-of-their-mouth/comment-page-1/#comment-161439 Tracy Coenen Mon, 23 Jun 2008 18:55:30 +0000 http://www.sequence-inc.com/fraudfiles/?p=1597#comment-161439 LOL - I don't think that press release will be coming anytime soon. Too bad that even AAA doesn't even know what they're buying. LOL – I don’t think that press release will be coming anytime soon. Too bad that even AAA doesn’t even know what they’re buying.

]]> By: Chad Bordeaux http://www.sequenceinc.com/fraudfiles/2008/06/20/the-lifelock-%e2%80%9cguarantee%e2%80%9d-talking-out-of-both-sides-of-their-mouth/comment-page-1/#comment-161438 Chad Bordeaux Mon, 23 Jun 2008 18:38:30 +0000 http://www.sequence-inc.com/fraudfiles/?p=1597#comment-161438 Any word on that Press Release? I went on their website and didn't see one. I would agree that this whole service guarantee looks fairly suspect. I am just confused as to what it is that they actually do for their customers. I went to the Press Release section of their website and saw that AAA Carolinas (for which I am a member) has partnered with them. The opening paragraph of the Press Release states "More than 8,000 reports of identity theft in the Carolinas during 2006 has led AAA Carolinas to partner with an identity theft-prevention company that offers a one million dollar service guarantee your identity won't be stolen." Based on the terms I read above (and on their website), there is no guarantee that your identity will not be stolen. Only that if it is stolen, they have enough "outs" to not pay anything under the guarantee. I sure would like to see a revised Terms and Conditions from LifeLock or at least a public explanation. Any word on that Press Release?

I went on their website and didn’t see one. I would agree that this whole service guarantee looks fairly suspect. I am just confused as to what it is that they actually do for their customers.

I went to the Press Release section of their website and saw that AAA Carolinas (for which I am a member) has partnered with them. The opening paragraph of the Press Release states “More than 8,000 reports of identity theft in the Carolinas during 2006 has led AAA Carolinas to partner with an identity theft-prevention company that offers a one million dollar service guarantee your identity won’t be stolen.”

Based on the terms I read above (and on their website), there is no guarantee that your identity will not be stolen. Only that if it is stolen, they have enough “outs” to not pay anything under the guarantee. I sure would like to see a revised Terms and Conditions from LifeLock or at least a public explanation.

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