ShopToEarn and ShopToEarth recently communicated the following to its members:
Talk about how many times you’ve SCORED! and not about how much you’ve earned!
Based on advice from Counsel, it is very important that we focus on how many times we’ve SCORED! as opposed to the money that thousands are earning. Please make sure those doing Overviews in a public forum are aware of this. Staying consistent with talking about the times we’ve SCORED! and the many lifestyle enhancements as opposed to the money thousands are earning. This will have a greater impact on our business as time will surely tell!. This will protect the long term viability of the Company.
One of the (many) hallmarks of an endless chain recruiting scheme is a complicated commission plan. That’s exactly what Shop To Earn has with its “SCORE” system. There is a complicated system of points involving recruiting, shopping, and balancing your recruiting “legs” of your pyramid-like structure.
Why would the company not want people to talk about money earned from STE? I suspect it’s because answers involving money can be verified. Savvy consumers will ask to see proof of these earnings. When the company representative instead talks about this “SCORE” system, the consumer won’t really know what that means and so it’s useless to try to verify.