Book Publishing: Putting together the proposal
I had a winner of an idea for a book on fraud, and I had a willing publisher in John Wiley & Sons. I expected the next step of the process to be putting together a book proposal.
My friend Susan Marshall of Executive Advisor had told me how challenging that part can be. Susan has [...]
Book Publishing: More on securing my publisher
When I decided that I wanted to get serious about securing a publishing contract, I knew that John Wiley & Sons was my first choice. In my industry, I believe there is no better publisher to work with. They have phenomenal marketing capabilities and an industry-wide respect that gives added credibility to their publications. Other [...]
Book Publishing: Pitching your book to a publisher
You’ve identified some publishers that might be a good fit for you and your book idea. Now you have to decide how you’re going to approach the publisher. Will you write the book and try to pitch the manuscript to publishers? Or will you write a book proposal and submit it to publishers for consideration? [...]
Book Publishing: Finding a publisher
In the first installment of my book publishing series, I talked about deciding what you want to write and determining whether or not there is a market that will buy the book. You may have a unique or clever idea, but if a publisher isn’t convinced that people will buy your book, they’re not going [...]
Book Publishing: Deciding what to write
Since I got my very first book deal with John Wiley & Sons a few months ago, I’ve had professionals ask me how I did it. It’s not surprising that several of my colleagues are interested in writing books themselves, and that some of them have already written substantial portions of them in anticipation of [...]
