Why Blogging is Better Than Twitter for Lawyers and Accountants

A couple of weeks ago, I wrote a post about my experience with Twitter, encouraging lawyers, accountants, and auditors to abandon the tool unless they had seen any specific business-related return on their time investment. Of course, for those who enjoy twitter as a social outlet, they should certainly tweet to their heart’s content. But for those attorneys and accountants who are interested in the business benefits of Twitter, I am encouraging them to stop wasting their time on Twitter if they haven’t seen benefits. (And unfortunately, the vast majority have not seen tangible business-building benefits, yet are holding on because they don’t know when to hang on just a little longer for the big payoff, or when to cut their losses and stop wasting time.)

The bottom line for me is that Twitter is ineffective in developing business for lawyer and auditor types. I understand Twitter well, and I know how to use it the “right way.” It’s just that even when doing so, there have been no measurable results for me. As I’ve stated previously, I wasn’t all that picky about what type of result needed to occur…. any sort of additional business from an existing or new customer, or a connection that led to some business…. any old result would do. And there were no results.

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Blogging For Business

Are you interested in blogging to help you grow your client base and promote the online presence of your business? So are lots of people! But the key to actually achieving these goals is doing it right. Blogging is part art and part science, and to make it effective, you’ve got to have both parts in play.

Some people think blogging is less important than it used to be. I disagree. I think it’s even more important and more highly regarded than ever, but those who haven’t started better get a move on before it’s too late. Starting a blog from scratch is difficult and it takes a lot of time and effort to build up a following. Those who’ve been blogging for a year or two have probably established a great foundation and readership that helps make their blogging efforts important.

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