I’ve written a lot about what I think about LifeLock: That it’s not worth it and consumers shouldn’t waste their money. Even at only $10 per month, consumers are getting next to nothing. They certainly aren’t getting any meaningful protection above what is already available to them for free. Even the company’s CEO Todd Davis hasn’t been protected from identity theft with LifeLock.
And the “LifeLock Guarantee” is so worthless that I don’t expect the company will help any customer after they’ve been the victim of identity theft.