The Lifelock “Guarantee”: Talking Out of Both Sides of Their Mouth

Here and on WalletPop.com (AOL’s personal finance site), I’ve been discussing a company called LifeLock. They purport to help people prevent identity theft. They’re slick marketers and they’ve really capitalized on people’s fears of identity theft. But I don’t like the company or its services. One of the reasons I …

LifeLock Sucks?

I did a post yesterday on WalletPop about LifeLock. They basically advertise services to protect you from identity thieves. When the service first was unveiled, I was intrigued. So much so, that I signed up to be an affiliate. (I never actually marketed the services as an affiliate, sold any …