Tracy, I wish I had read this earlier, like 2 months earlier. I did a Google search for paying down mortgages, and came across UFF’s Money Merge Account. I looked through the website, testimonials, etc. I was sold before the agent even contacted me. The agent was excellent. Young, but excellent. Totally different circumstances of life from me – I am much older with many more accounts, loans, investing vehicles. I was told that there was a “Multiple Properties Option” – I figured “PERFECT!” and signed up all enthused, fired up, ready to go.
Anyone who has spent some time on this site knows I’m no fan of the United First Financial Money Merge Account (UFF MMA). This “revolutionary” software is supposed to help you pay off your mortgage in record time, all for the low, low price of $3,500. Unfortunately, it’s being marketed with lies, and the UFF … Read more Any Way You Slice It, the UFF Money Merge Account Loses
More than a year after I started to write about the evils of United First Financial, its representatives are still trying to dazzle the crowds with bogus claims of factorial math.
It’s become clear that the primary method for selling consumers on this ridiculously expensive software that the consumer doesn’t even own ($3,500) is by confusing them. Prattling on about the massive algorithm used to determine the “optimal” method of paying down one’s debt to save the most money.
Today I received some interesting information on United First Financial, the company selling the $3,500 Money Merge Account. Here is a listing of all UFF agents (warning: large file download), showing that there are 59,703 agents on the rolls.
The fee to sign up as an agent is $175. Multiply that by 59,703 agents, and you see that the company has brought in over $10.4 million just in agent fees. Not a bad payday just for allowing people to sell overpriced, ineffective software.
Haven’t gotten enough of the cold hard reality that United First Financial’s MMA is inferior to a very simple (and free!) do-it-yourself prepayment of your mortgage (which only requires you to pay extra on your mortgage once a month)?
Joe Taxpayer did a five-part series on the UFF MMA, and here’s a summary:
Guest post by Joe Taxpayer
As I looked at multiple United First Financial agents’ sites, I found the common thread was the claim that one simply can’t do this on their own, that the shifting of funds from a checking account, to a HELOC, and then to a primary mortgage somehow needed such a level of sophisticated computer analysis that it was beyond the average consumer.
But let’s dig a bit deeper to understand what savings may or may not be possible with the UFF Money Merge Account. In the classic MMA example (i.e. the one appearing on or linked from most agents’ sites) we are looking at a 6% fixed rate mortgage, and $5,000 in net monthly cash flow.
One of our readers posted this, and it’s brilliant. It is the simplest possible way to break down what United First Financial is selling with its Money Merge Account. Question for the consumer: Would you rather pay $0 to save $110,000, or would you like to pay $3500 to save $100,000? It gets to the … Read more Selling the Money Merge Acount from UFF
I’ve been critical of the United First Financial Money Merge Account for a few months now. My critique is simple: The program is not worth $3,500. It’s worth less than $100. All the MMA does is direct you to use all available cash each month to pay down more of your mortgage. You can do that for free. The budgeting tools that are offered with the software are no better than other packages on the market like Quicken.
On of the criticisms I’ve faced from UFF “agents” is that I simply don’t understand the program. I haven’t tried it. I haven’t seen how it REALLY works. I just don’t know what I’m talking about.
They are wrong. I know exactly what they’re selling, and that’s the problem. If my analysis wasn’t right on the money, they wouldn’t be so bothered. “Have a free analysis done!” they tell me.
One of the most common forms of “training” offered to members of multi-level marketing companies (also known as direct sales, pyramid schemes, dual marketing, networking marketing, etc) is Overcoming Objections. Why is that such a key? Because all of the ones that I’ve seen have overpriced, underperforming products, and consumers are usually pretty quick to see that.
So distributors, agents, representatives, or whatever they’re called must be skilling in overcoming every single objection you could have. In Mary Kay, consultants are trained: “No does not mean no. It means that she needs more information.” Clearly, the only answer that is accepted is “yes.”
United First Financial trains its “agents” in the fine art of overcoming objections, and today I’m going to share with you a couple of them.
I’ve had lots of comments on my thread here about United First Financial and Dave Ramsey. Dave is an absolute expert on credit issues, and he hates UFF. He says it’s a complete waste of money. (Of course, I agree.)
As usual, he’s accused of not knowing what he’s talking about because he hasn’t been to one of the UFF cult meetings. The fact is that he’s very savvy about this.