A couple of weeks ago, I wrote a post about my experience with Twitter, encouraging lawyers, accountants, and auditors to abandon the tool unless they had seen any specific business-related return on their time investment. Of course, for those who enjoy twitter as a social outlet, they should certainly tweet to their heart’s content. But for those attorneys and accountants who are interested in the business benefits of Twitter, I am encouraging them to stop wasting their time on Twitter if they haven’t seen benefits. (And unfortunately, the vast majority have not seen tangible business-building benefits, yet are holding on because they don’t know when to hang on just a little longer for the big payoff, or when to cut their losses and stop wasting time.)
The bottom line for me is that Twitter is ineffective in developing business for lawyer and auditor types. I understand Twitter well, and I know how to use it the “right way.” It’s just that even when doing so, there have been no measurable results for me. As I’ve stated previously, I wasn’t all that picky about what type of result needed to occur…. any sort of additional business from an existing or new customer, or a connection that led to some business…. any old result would do. And there were no results. Continue reading
Yes, I’m quitting Twitter. After 2.5 years, 2,154 followers, and 2,917 tweets, I have officially called it quits on Twitter. And I believe other professional services firms – – accountants, auditors, lawyers, engineers, etc. – – should do the same. Stop wasting your time on Twitter and get back to generating new business and goodwill with your existing clients.
What do I know about Twitter or web marketing?
Why should anyone listen to me? I’d like to think I’ve got a pretty good handle on using the web to generate new business and create professional relationships, at least in the professional services space. Accountants, auditors, and lawyers should listen to me because I know how to get results.
Here’s the proof: I’ve been a solo practitioner in a niche practice (fraud investigation and forensic accounting) for over 11 years. Today, my website is ranked third in traffic for forensic accounting firms. The two ahead of me (and several of the firms behind me) have hundreds of employees around the world. Continue reading
I admit it: I’m not a lover of all things social media. I am participating in the Facebook and Twitter discussions a bit begrudgingly. It’s not that I don’t think these tools work to grow businesses and create interesting discourse. They do.
It’s just that as a solo, I have only so much time available to me, and I’m interested in being involved with the things that offer the most bang for the buck. Don’t get me wrong: I’m not trying to “sell” to my followers and friends, or looking at them as a means to an end. But at the end of the day, I have to make a living and I’m trying to use my time as efficiently as possible. Continue reading