Rich Dad Education: Buyer Beware

Robert Kiyosaki is a best-selling author, but his advice is controversial. I’ve always thought he was heavy on hype, light on substance. Nonetheless, Kiyosaki’s “Rich Dad” brand is recognized by many and therefore worth a lot of money.

CBC’s Marketplace did an episode on their investigation of Rich Dad Education. And it’s very interesting, as well as horrifying. Kiyosaki licenses the “Rich Dad” name to a company called Whitney International (also called Whitney Information Network, and most recently “Tigrent“). Whitney has lots of complaints against it related to their “get rich” seminars.

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