How to make social media a total waste of time

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I admit it: I’m not a lover of all things social media. I am participating in the Facebook and Twitter discussions a bit begrudgingly. It’s not that I don’t think these tools work to grow businesses and create interesting discourse. They do.

It’s just that as a solo, I have only so much time available to me, and I’m interested in being involved with the things that offer the most bang for the buck. Don’t get me wrong: I’m not trying to “sell” to my followers and friends, or looking at them as a means to an end. But at the end of the day, I have to make a living and I’m trying to use my time as efficiently as possible. Continue reading

Social media in the hands of irresponsible employees can be dangerous

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A couple of weeks ago I had an interesting encounter with a PR firm in Florida. The Buyer Group is owned by Lisa Buyer. They were retained by Shop To Earn (STE) to do an online PR campaign, including a lame blog that is supposed to counteract the “negative” information found on the internet about STE.

I have been one of the main critics of Shop To Earn (also using the name Shop To Earth), a multi-level marketing scheme. There are very few people willing to tell the truth about STE and the flaws in its program. I’ve been more than happy to expose how little money people are actually making from this scheme, and the fact that the vast majority of people will lose money with it. Continue reading

Blogging For Business

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Are you interested in blogging to help you grow your client base and promote the online presence of your business? So are lots of people! But the key to actually achieving these goals is doing it right. Blogging is part art and part science, and to make it effective, you’ve got to have both parts in play.

Some people think blogging is less important than it used to be. I disagree. I think it’s even more important and more highly regarded than ever, but those who haven’t started better get a move on before it’s too late. Starting a blog from scratch is difficult and it takes a lot of time and effort to build up a following. Those who’ve been blogging for a year or two have probably established a great foundation and readership that helps make their blogging efforts important. Continue reading