I admit it: I’m not a lover of all things social media. I am participating in the Facebook and Twitter discussions a bit begrudgingly. It’s not that I don’t think these tools work to grow businesses and create interesting discourse. They do.
It’s just that as a solo, I have only so much time available to me, and I’m interested in being involved with the things that offer the most bang for the buck. Don’t get me wrong: I’m not trying to “sell” to my followers and friends, or looking at them as a means to an end. But at the end of the day, I have to make a living and I’m trying to use my time as efficiently as possible.