I ran across an interesting post about splog software. What’s splog software, you say? Basically, it’s software that creates spam blogs, or splogs.
The splogs are used to link to other sites, so that those other sites can increase their search engine rankings, get more traffic, and also get pay-per-click advertising revenue. The splogs often have gibberish content or use content stolen from other blogs.
The incidence of splogs seems to be pretty high. This makes it harder for those searching for legitimate blog content. While conducting searches, they are forced to sift through many bogus sites to find the ones that are legitimate.
As if that wasn’t bad enough, there is software out there to help the sploggers automatically generate the splogs. Less work for the sploggers, and more splogs created.