Usana Health Sciences Inc. (NASDAQ:USNA) is preparing for a big launch of a new product at this year’s convention, and I thought I’d give you a sneak peek at what it is.

The new product is an energy drink. Apparently, studies by Usana show that you could get a bigger kick from a cup of coffee, but they are counting on the cult mentality to sell the product. Usana-heads will believe management… If they say it gives you energy, then by golly, it gives you energy!

Oh, and apparently lying about one’s degrees and credentials is of no consequence to Usana. Former board member Denis Waitley who trumpeted fake degrees is going to be one of the keynote speakers at the convention.