Yes, I’m quitting Twitter. After 2.5 years, 2,154 followers, and 2,917 tweets, I have officially called it quits on Twitter. And I believe other professional services firms – – accountants, auditors, lawyers, engineers, etc. – – should do the same. Stop wasting your time on Twitter and get back to generating new business and goodwill with your existing clients.
What do I know about Twitter or web marketing?
Why should anyone listen to me? I’d like to think I’ve got a pretty good handle on using the web to generate new business and create professional relationships, at least in the professional services space. Accountants, auditors, and lawyers should listen to me because I know how to get results.
Here’s the proof: I’ve been a solo practitioner in a niche practice (fraud investigation and forensic accounting) for over 11 years. Today, my website is ranked third in traffic for forensic accounting firms. The two ahead of me (and several of the firms behind me) have hundreds of employees around the world.