{"id":168,"date":"2006-05-04T10:50:51","date_gmt":"2006-05-04T15:50:51","guid":{"rendered":"http:\/\/www.sequence-inc.com\/fraudfiles\/?p=168"},"modified":"2008-10-20T15:44:57","modified_gmt":"2008-10-20T21:44:57","slug":"how-click-fraud-could-swallow-the-internet","status":"publish","type":"post","link":"https:\/\/www.sequenceinc.com\/fraudfiles\/how-click-fraud-could-swallow-the-internet\/","title":{"rendered":"How click fraud could swallow the internet"},"content":{"rendered":"<p>This was a <a href=\"http:\/\/www.wired.com\/wired\/archive\/14.01\/fraud.html\">VERY interesting article<\/a> about how [tag]pay-per-click[\/tag] advertising works, and the possibility for abuse ([tag]click fraud[\/tag]).  Advertisers can click on the ads of rivals in order to &#8220;spend&#8221; their rivals&#8217; advertising budgets and knock them off line.  People with money-generating ads featured on their blogs or sites can profit if they find a way to register clicks from their sites (without getting caught and banned all together by Google).<\/p>\n<p>It&#8217;s a <a href=\"http:\/\/www.wired.com\/wired\/archive\/14.01\/fraud.html\">long article<\/a>, but well worth the time to read!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This was a VERY interesting article about how [tag]pay-per-click[\/tag] advertising works, and the possibility for abuse ([tag]click fraud[\/tag]). Advertisers can click on the ads of rivals in order to &#8220;spend&#8221; their rivals&#8217; advertising budgets and knock them off line. People [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-168","post","type-post","status-publish","format-standard","hentry","category-fraud-news-stories"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6Z0e-2I","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/posts\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":0,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}