{"id":22013,"date":"2025-04-02T06:00:55","date_gmt":"2025-04-02T11:00:55","guid":{"rendered":"https:\/\/www.sequenceinc.com\/fraudfiles\/?p=22013"},"modified":"2025-02-13T05:59:08","modified_gmt":"2025-02-13T11:59:08","slug":"creating-an-mlm-in-ten-easy-steps","status":"publish","type":"post","link":"https:\/\/www.sequenceinc.com\/fraudfiles\/creating-an-mlm-in-ten-easy-steps\/","title":{"rendered":"Creating an MLM in Ten Easy Steps"},"content":{"rendered":"

\"\"<\/a>Hundreds of thousands of Americans get sucked into Multi-Level Marketing (MLM) companies each year. From Mary Kay to Amway to Herbalife to PrePaid Legal, the list is seemingly endless. Each offers its own special spin on the products it sells, but the main focus of an MLM is on recruiting new members.<\/p>\n

MLMs live and die by the recruitment of new members, who make the bulk of the product purchases from the company. Little of the product is resold to an actual end user, but the MLM company doesn\u2019t care. The sale has been made to the distributor (or associate or representative or member or consultant or whatever term you like).<\/span><\/p>\n

It\u2019s widely known that those in MLMs make little money. In fact, almost everyone in the pyramid loses money. The real money makers in the scheme are those who own the MLM company. So in the spirit of giving, I\u2019m offering you ten simple steps toward creating your very own MLM. Start yours now and cash in on all those people who are dying to hear about your \u201copportunity\u201d!<\/p>\n

1. Come up with a product or service that you can make sound revolutionary. Funky berry juice, groundbreaking face cream, or unusual financial services will be fine. The only caveat is that you must be able to make it sound like something that\u2019s never been done quite this way before. This adds to the mystique.<\/p>\n

<\/p>\n

2. Create a commission structure (also called pay plan, incentives, or rebates) that is difficult to understand, and that pays about 8 to 10 people in an upline as soon as an associate buys something from the company. Ultimately, those in higher levels in the company reap all the rewards, and this is ideal, because it gets everyone on the bottom excited about the \u201cpossibilities\u201d and they will recruit their little hearts out.<\/p>\n

3. Commissions must be paid as soon as the associate makes a purchase from the company. You don\u2019t care if the associate ever resells your product or not. Whether they sell it is their problem\u2026 you already have your money.<\/p>\n

4. Avoid any talk of being a pyramid scheme or multi-level marketing company. Although those terms are accurate, they carry negative connotations and should be avoided at all costs. You could use some other term like network marketing, dual marketing, or binary compensation. If you\u2019re really clever, you\u2019ll come up with a brand new name for your \u201csystem.\u201d That way you can\u2019t be associated with any other MLM that might have a poor reputation. You\u2019ll always be different.<\/p>\n

5. Create credibility for your business. This means getting endorsements from people who sound important. Get a business publication to write about your company and promote that article everywhere you go. Join the Direct Selling Organization\u2026 it\u2019s nothing but a bunch of MLMs who started a club, but it sounds good to consumers who don\u2019t know better.<\/p>\n

6. Give your product or service a high price. This is important for two reasons. First, it is necessary in order to be able to pay the 8 to 10 levels of commissions that you have established. Second, it allows distributors to pretend that your product is \u201chigh quality.\u201d<\/p>\n

7. Set up strict requirements for \u201cmoving up\u201d in your company. The requirements must include a certain number of new recruits plus a minimum amount of product purchases by the distributors in a downline. This ensures that you will have \u201cproduction\u201d rolling in, even if people aren\u2019t selling your products or services. Associates will most likely have to bring in friends and family who buy products simply so the recruiter can move up. This happens over and over and the production numbers are looking good for the company.<\/p>\n

8. Find \u201cearly adopters\u201d who will recruit like crazy so you will have some \u201csuccess stories\u201d to promote to potential distributors. Most people are recruited by playing on their dreams of financial success. Those pyramid-toppers will be necessary to show new recruits that it can be done and they can have it all too.<\/p>\n

9. Create \u201ctools\u201d to help distributors become successful. Almost everyone fails in MLMs, but the longer you can keep them believing that they could succeed, the more money you can get out of them. One way to keep them interested and engaged is through tools and training materials. They\u2019re little more than cheerleading sessions to tell distributors that they could someday be successful. But the distributors will pay good money to hear this.<\/p>\n

10. Hold periodic events that get people excited and recommitted to the MLM. Since almost everyone fails, this could begin to be somewhat of a downer. These events are needed to parade around those few success stories and to pump everyone up about the company.<\/p>\n

Above all else, make sure that those who join your MLM are always dreaming of financial freedom. That hope of one day making the big money will be your key to success as the owner of the MLM. Dreamers will keep putting money into your company and that means success for you!<\/p>\n","protected":false},"excerpt":{"rendered":"

Hundreds of thousands of Americans get sucked into Multi-Level Marketing (MLM) companies each year. From Mary Kay to Amway to Herbalife to PrePaid Legal, the list is seemingly endless. Each offers its own special spin on the products it sells, […]<\/p>\n","protected":false},"author":2,"featured_media":19491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[824],"tags":[],"class_list":["post-22013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-protection"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-content\/uploads\/2020\/08\/case-of-money.jpg","jetpack_shortlink":"https:\/\/wp.me\/p6Z0e-5J3","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/posts\/22013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/comments?post=22013"}],"version-history":[{"count":1,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/posts\/22013\/revisions"}],"predecessor-version":[{"id":22022,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/posts\/22013\/revisions\/22022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/media\/19491"}],"wp:attachment":[{"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/media?parent=22013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/categories?post=22013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/tags?post=22013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}