{"id":3262,"date":"2008-12-23T15:18:42","date_gmt":"2008-12-23T21:18:42","guid":{"rendered":"http:\/\/www.sequence-inc.com\/fraudfiles\/?p=3262"},"modified":"2011-08-14T09:47:46","modified_gmt":"2011-08-14T14:47:46","slug":"how-to-make-social-media-a-total-waste-of-time","status":"publish","type":"post","link":"https:\/\/www.sequenceinc.com\/fraudfiles\/how-to-make-social-media-a-total-waste-of-time\/","title":{"rendered":"How to make social media a total waste of time"},"content":{"rendered":"<p>I admit it: I&#8217;m not a lover of all things social media. I am participating in the Facebook and Twitter discussions a bit begrudgingly. It&#8217;s not that I don&#8217;t think these tools work to grow businesses and create interesting discourse. They do.<\/p>\n<p>It&#8217;s just that as a solo, I have only so much time available to me, and I&#8217;m interested in being involved with the things that offer the most bang for the buck. Don&#8217;t get me wrong: I&#8217;m not trying to &#8220;sell&#8221; to my followers and friends, or looking at them as a means to an end. But at the end of the day, I have to make a living and I&#8217;m trying to use my time as efficiently as possible.<!--more--><\/p>\n<p>That&#8217;s not to say that I don&#8217;t have some fun with social media. How better to complain about <a href=\"http:\/\/twitter.com\/sequenceinc\/status\/1055691525\">careless drivers<\/a> or <a href=\"http:\/\/twitter.com\/sequenceinc\/status\/1071452717\">Wisconsinites seemingly paralyzed by snow<\/a>? I&#8217;m also using these tools to promote my business by tweeting about <a href=\"http:\/\/twitter.com\/sequenceinc\/status\/1057377894\">my appearances on CNBC<\/a>, and by pushing my blog feed into my Facebook updates.<\/p>\n<p>It&#8217;s a fact that major media outlets are using tools like Twitter and Facebook not only to promote their publications, but also to look for stories, sources, and experts. And frankly, I&#8217;d rather spend some time on Twitter to get a media contact, than pay a PR firm thousands of dollars to find me media placements.<\/p>\n<p>Having said all that, Heidi Miller (the <a href=\"http:\/\/www.podcastingprincess.com\/\">Podcasting Princess<\/a>) did a great piece on her blog last week&#8230; <a href=\"http:\/\/talkitup.typepad.com\/weblog\/2008\/12\/how-to-frak-up-social-media-and-guarantee-its-a-waste-of-your-time.html\">How to frak up social media and guarantee it&#8217;s a waste of your time<\/a>. You&#8217;ll have to go over to her site for all the details, but here&#8217;s a bit of what she has to say. Aspiring social media participants should definitely take note.<strong><\/strong><\/p>\n<ul>\n<li><strong>Treat people in your new social networks as prospects, not friends.<\/strong> Make sure that you constantly bombard them with one-way messages about how great your product is.<\/li>\n<li><strong>Be in a hurry to show &#8220;results.&#8221; <\/strong>Forget that <em>&#8220;Connections over time equal trust&#8221; (&#8211;Tara Hunt)<\/em>; insist on showing immediate sales, hits and clickthroughs from your blog, podcast, Twitter or Facebook page with no concern for building relationships with your friends and participants.<\/li>\n<li><strong>Keep it impersonal; sounds like a corporation.<\/strong> Avoid speaking in a human voice; always &#8220;regret any inconvenience we may have caused you&#8221; instead of saying &#8220;sorry we messed up.&#8221;<\/li>\n<li><strong>Be the same.<\/strong> Never change. Keep on doing what you&#8217;re doing. Don&#8217;t bother to differentiate yourself from your competition; just stick with what you know. Never reach out.<\/li>\n<li><strong>Be afraid.<\/strong> Let your fear of loss of control of the conversation cause you to treat social media like traditional media. Insist on 100% control of everything you produce and keep channels closed so that when a PR crisis comes along, you have no connections, no credibility and nothing but slow, clunky methods of reacting publicly.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I admit it: I&#8217;m not a lover of all things social media. I am participating in the Facebook and Twitter discussions a bit begrudgingly. It&#8217;s not that I don&#8217;t think these tools work to grow businesses and create interesting discourse. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[1195,880,1197,1196],"class_list":["post-3262","post","type-post","status-publish","format-standard","hentry","category-writing-blogging","tag-facebook","tag-quitting-twitter","tag-social-media","tag-twitter"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6Z0e-QC","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/posts\/3262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/comments?post=3262"}],"version-history":[{"count":0,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/posts\/3262\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/media?parent=3262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/categories?post=3262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sequenceinc.com\/fraudfiles\/wp-json\/wp\/v2\/tags?post=3262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}