{"id":8435,"date":"2012-01-02T08:00:50","date_gmt":"2012-01-02T14:00:50","guid":{"rendered":"http:\/\/www.sequenceinc.com\/fraudfiles\/?p=8435"},"modified":"2012-01-03T12:04:53","modified_gmt":"2012-01-03T18:04:53","slug":"inline-marketing-scam-same-mlm-scam-different-mlm-name","status":"publish","type":"post","link":"https:\/\/www.sequenceinc.com\/fraudfiles\/inline-marketing-scam-same-mlm-scam-different-mlm-name\/","title":{"rendered":"Inline Marketing Scam: Same MLM Scam, Different MLM Name"},"content":{"rendered":"

\"\"<\/a>Through the years, multi-level marketing companies and MLM distributors have played a clever game of changing the wording to hide the truth. MLM activities have been referred to as direct sales, dual marketing, network marketing, multilevel marketing, consumer direct marketing, affiliate marketing, seller assisted marketing scams, home-based business franchising, and referral marketing. (Skeptics refer to this “business model” as pyramid selling, pyramid schemes<\/a>, pyramid scams, endless chain recruiting, and Ponzi schemes.)<\/p>\n

Why all the names? To confuse potential customers and recruits. These companies know negative impressions are associated with multi-level recruiting and sales. So if they can change the name, maybe they will get to people who would otherwise be turned off by the name MLM.<\/p>\n

The latest in this series of alternate names for multilevel marketing is “inline marketing.” The creators of this name, Nutraceuticals Inc.,\u00a0 think their invention is so clever, that they’ve registered it as a trademark. But even they<\/strong> are clear about what they’re trying to bamboozle us with! The trademark “inline marketing” is described<\/a>:<\/p>\n

Goods and Services<\/strong> IC 035. US 100 101 102. G & S: Multi-level marketing business services<\/p><\/blockquote>\n

“Live The Source” (CEO and founder Ted Farnsworth) claims this new terminology as its own. Alternately claiming this is a “new method” and stating that it’s the old method of “network marketing”<\/a>:<\/p>\n

livethesource\u00ae<\/sup> has created a new method of person to person selling (commonly known as Network Marketing) to introduce our products to the public, we call it Inline marketing\u2122.<\/p><\/blockquote>\n

But go to the trademark registration of Livethesource<\/a>, and you will see that this too, is old-style multi-level marketing:<\/p>\n

Goods and Services<\/strong> … IC 035. US 100 101 102. G & S: Multi-level marketing business services; Promotion and marketing services and related consulting; Providing business marketing information. FIRST USE: 20090609. FIRST USE IN COMMERCE: 20090609 …<\/p><\/blockquote>\n

Is it old or new? You’ll never know! But it seems consistent with the old shell game of find the ball<\/a>. In this short con, the victim is supposed to guess where the ball is hidden, but magically, only the shills win. Everyone else never finds the ball, as the shell man swiftly keeps hiding it.<\/p>\n

So it is with multi-level marketing, a business method that is nothing more than a legalized scam, in my opinion. The owners of the company get rich, a few select individuals at the top of the pyramid make out too, and nearly everyone else loses their shirt… many never realizing that they’ve been conned in a recruiting game they can never win.<\/p>\n

The nice people at Inline Marketing<\/a> want you to think you’re being recruited into something different. They say:<\/p>\n

Everyone is familiar with Network Marketing. Network Marketing has been one of the most popular, fastest growing distribution methods for new product entries in the past several years. This traditional business model combines direct marketing with franchising. Network marketing businesses function by recruiting distributors to sell a product while offering additional sales commissions and bonuses based on personal sales, along with those of people recruited into your down-line.<\/p>\n

Inline marketing\u2122 is different. At livethesource we have created a new, better way of doing business. In fact, some industry insiders refer to us as a “market disruption” company\u2026because we have thrown out an old, outdated model for something better, much better – which is sending shock waves throughout the industry.<\/p><\/blockquote>\n

What exactly are they “throwing out”? Even their own trademark registrations say that they’re multi-level marketing. Why are they trying to convince you that they are something different and new, when their trademark registrations make it clear that it’s the same old MLM scheme?<\/p>\n

Interested in more doublespeak from Livethesource and Inline Marketing? Look no further than their bait to get you to sign up. They say:<\/p>\n

Here’s why the livethesource opportunity is so unique:<\/p>\n