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The field of forensic accounting has developed rapidly over the last decade or so, with lots of new professionals practicing forensic accounting. A CPA license is generally not required when providing forensic accounting or fraud investigation services, although many professionals do maintain the CPA credential because it adds a level of credibility to their work.
I was presenting the topic “Marketing Your Anti-Fraud Practice.” I presented the topic twice, and had great attendance at each. The feedback was wonderful, and I’m glad that people found things they can use right away. Some of the important points I made included:
- Gather information about what your competitors are doing. Know who they are, what they do, who their clients are, how they market and what specialties they have. This will help you determine how to market your firm.
- Utilize professionals to help you design and print your marketing materials (business cards, letterhead, brochures, etc.) for a more professional look.
- Use public relations (PR) opportunities to your best benefit, but know which events and opportunities are worth your time. If you’ve written something, publicize it.