Can MLM Be a Crime: Canadian Police Bring Criminal Fraud Charges Against Multi-Level Marketing Company Business in Motion

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By Robert FitzPatrick of Pyramid Scheme Alert

Royal Canadian Mounted Police (RCMP) in the province of Manitoba in central Canada have brought criminal fraud charges against a multi-level marketing company that had been large, very visible and quite popular in Canada. The target of the fraud charges also include 12 consumers who had been active recruiters. The company, called Business in Motion (BIM), sold a package of travel discounts, and it offered each new salesperson the right to recruit other salespeople.

Like most MLMs, no payments were offered directly for recruiting, but only when a recruit “purchased” a product or sold one. As in some other MLMs, the salespeople were also purchasers of the product they sold. As others joined and “purchases,” were made, rewards accrued to those on the upper levels of the recruiting chain. As in all other MLMs, the recruitment chain was said to be endless and the opportunity “unlimited.” Continue reading