WICPA On Balance: Putting the “Expert” in “Witness”

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This article was originally printed in the January/February 2012 issue of the magazine of the Wisconsin Institute of CPAs, On Balance.

Lawyers are constantly on the lookout for financial experts who can help them win cases. Virtually all civil suits involve issues about money, and a certified public accountant is one of the best resources for sorting out the financial details.

As a CPA, you don’t have to focus on litigation work to become an expert witness. As a professional doing income taxes, financial statement audits, benefit plan consulting, or other advisory work, you possess valuable expertise that could help expand your practice. The key is to set yourself up as an expert on a narrow range of issues and market yourself to the right potential clients. Continue reading