I am often asked by other professionals if they should start a blog, and the answer is almost always, “it depends.” And it really does. I think the most important variable is whether or not the person is committed to blogging for the long-term. And a close second is whether or not the person is committed to blogging regularly.
When I say long-term, I really mean it. It can take a year or more to see real results from blogging, so it’s important to be committed for the long haul. If you’re not, then it’s just a waste of time. Why spend your time blogging regularly for three months and then quit?
I do know of a handful of bloggers who saw results within the first few months of blogging, but that is very rare. People need time to find your blog. It’s not just “if you blog it they will come.” It really takes time for people to realize you’re there and to become regular readers.
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