Social media in the hands of irresponsible employees can be dangerous


A couple of weeks ago I had an interesting encounter with a PR firm in Florida. The Buyer Group is owned by Lisa Buyer. They were retained by Shop To Earn (STE) to do an online PR campaign, including a lame blog that is supposed to counteract the “negative” information found on the internet about STE.

I have been one of the main critics of Shop To Earn (also using the name Shop To Earth), a multi-level marketing scheme. There are very few people willing to tell the truth about STE and the flaws in its program. I’ve been more than happy to expose how little money people are actually making from this scheme, and the fact that the vast majority of people will lose money with it. Continue reading

Zac Bissonnette…. on his way to star status!


Huge congratulations go out to my dear friend, Zac Bissonnette. Zac is one of my editors at, and sophomore at the University of Massachusetts Amherst. He just signed a huge book deal with Portfolio after a bidding war between 3 publishers.

Publishers Weekly and Media Bistro’s GalleyCat both report on this big book deal. Publishers Weekly says:

The author, a college sophomore and co-editor of AOL’s, will argue that American parents and their high school children need to rethink their approach to choosing and paying for college. Bissonette, who contends that most elite private colleges are overrated, is paying his own way through the University of Massachusetts at Amherst; he’ll show parents and students how to assess the value of a private versus public university degree, demonstrate the ramifications of saddling oneself with student loan debt and explain how students can use their college years to position themselves for long-term success.

What a great opportunity for a wonderful person who works hard and deserves all the success in the world!