• Multi-Level Marketing (MLM) False Claims

    One of the most upsetting parts of the recruitment into a multi-level marketing company is the false earnings claims. People are lured into these companies with the promises of riches. It is not only done by presenting the tiny fraction […]

  • Failure Rates in MLM (Multi-Level Marketing)

    More than 99% of people lose money in multi-level marketing (MLM). In Chapter 7 of Dr. Jon Taylor’s book, The Case (For and) Against Multi-Level Marketing, he details the failure rates of participants in multi-lievel marketing companies. In order to […]

  • 10 Steps to Starting Your Own MLM

    Hundreds of thousands of Americans get sucked into Multi-Level Marketing (MLM) companies each year. From Mary Kay to Amway to Herbalife to Avon, the list is seemingly endless. Each offers its own special spin on the products it sells, but […]

  • Why Real Product Sales Don’t Occur In MLMs

    Multi-level marketing companies (MLMs) like to refer to themselves as “Direct Sales” companies, because this puts the focus on the sale of the product or service, and takes focus off the business of recruiting. I’ve been researching MLMs for more […]

  • What is a Ponzi Scheme?

    Tracy Coenen explains exactly what a Ponzi scheme is: an investment scheme in which the promoter takes money from “investors” and promises to invest it. There is little to no real investment, and when it comes time to pay “returns” […]

  • Is MLM a Legitimate Business Method?

    Defenders of multi-level marketing (MLM) are often heard saying that it’s a legitimate business method! Even government regulators say MLM is legitimate. And it is true that state and federal governments in the United States generally allow multi-level marketing companies […]

  • One Minute Primer on Ponzi Schemes

    In this one minute video, Tracy explains how Ponzi schemes work. They are also called pyramid schemes because the constant recruitment of new “investors” creates the shape of a pyramid, with many new investors required at the bottom of the […]

  • Multi-Level Marketing is Not a Legitimate Business Model

    One of the common defenses of multi-level marketing is that it is a legitimate business method that has been around for a long time. I’ve also been told that if it was illegal, it would have been shut down. Some […]

  • Farmasi Income Statement Disclosures

    Farmasi was founded in 1950 and currently sells internationally. The company focuses on skin care and makeup products, but also has hair care, nutrition, and home care products. Farmasi Income Statement Disclosure 2020 Farmasi Income Statement Disclosure 2021 Farmasi Income […]

  • Colorstreet Income Disclosure Statements

    Colorstreet started in 2017 to offer “dry nail polish strips” as an alternative to fingernail polish. The nail strips are stickers that are applied to fingernails, with the excess length removed with a a nail file. The company later added […]