I’m no fan of multi-level marketing companies (MLMs), and Amway – Quixtar – Alticor is the mother of all MLMs. Amway Corporation was founded in 1959 by Rich DeVos and Jay Van Andel. It was originally called Ja-Ri Corporation, and the name was changed to Amway in 1963.
A reorganization occurred in 1999, through which Alticor became the holding company for Amway, an internet-based company called Quixtar, Access Business Group, and Pyxis Innovations. In 2001, the Quixtar name replaced “Amway” for the North American MLM business. (They were apparently trying to get away from all the negative feelings associated with “Amway.”)