Bradford Richardson, president of Shaklee International


As I predicted in this November 14 post, Bradford Richardson has gone to work for Shaklee. He left Usana Health Sciences (NASDAQ:USNA) to become Shaklee’s new president of international operations. I have a theory that once the Cheating in China information was revealed by Barry Minkow, that Usana needed someone to take the fall for the alleged illegal activities.

What better way to do that than blame the person in charge of the Asia Pacific operations. Usana was kind enough to keep Brad around long enough so he could collect his $3.1 million on the stock options he had. Continue reading

Pressing Questions for MLM Supporter Len Clements


Len Clements MLM SupporterToday I got an email from Len Clements, the multi-level marketing evangelist and career college graduate who has been a vocal supporter of Usana Health Sciences (NASDAQ:USNA).

Len Clements published five disjointed “rebuttals” to the various reports, videos, and press releases put out by Barry Minkow and Fraud Discovery Institute about Usana. These rebuttals appeared to be a great source of pride to Len Clements, but were almost completely ignored by the media. Even better, the Len Clements writings were totally ignored by Usana, the entity he was so fervently defending. Continue reading

Usana’s Bradford Richardson Continues to Dump Shares


As previously reported, Bradford Richardson, Usana’s Executive VP of Asia Pacific has been doing some serious dumping of his Usana (NYSE: USNA) stock. Now that his stock is gone, it looks like he’s been exercising options and dumping those shares as well. He’s up to $2.4 million… what a nice payday!

Here’s the latest tally: Continue reading

Usana’s Bradford Richardson Unloads Another $600k of Stock


Today Bradford Richardson sold $600,000 more of his Usana stock. He’s liquidating all of it. With only 400 shares of stock left, I think TerminatedRamp has this one right…. Bradford Richardson, Usana’s Executive VP of Asia Pacific is going to be the sacrificial lamb. Barry Minkow and Fraud Discovery Institute released Cheating in China last month, detailing how Usana corporate employees are knowingly and willingly violating Chinese laws against multi-level marketing.

About the only way Usana can get out of this one is to offer up a sacrificial lamb. Make Richardson the one who was responsible for it all. Get rid of him and vow to make things right in China. That’s really their only chance for survival. Continue reading

Usana Insider in Charge of Asia Pacific Unloads Tons of Stock After Minkow Exposes Company for Cheating in China


Insider: Bradford Richardson, Executive Vice President of Asia Pacific

Company Bio: Bradford joined USANA in December 1997 as executive director of international development, and from 1999-2005 held the roles of vice president of international development and vice president of international. In January 2006, he was appointed executive vice president of Asia Pacific, and currently has profit & loss responsibility for USANA’s operations in the Asia Pacific region. Additionally, Bradford is responsible for the definition and execution of USANA’s international expansion strategy. Continue reading