Social media in the hands of irresponsible employees can be dangerous


A couple of weeks ago I had an interesting encounter with a PR firm in Florida. The Buyer Group is owned by Lisa Buyer. They were retained by Shop To Earn (STE) to do an online PR campaign, including a lame blog that is supposed to counteract the “negative” information found on the internet about STE.

I have been one of the main critics of Shop To Earn (also using the name Shop To Earth), a multi-level marketing scheme. There are very few people willing to tell the truth about STE and the flaws in its program. I’ve been more than happy to expose how little money people are actually making from this scheme, and the fact that the vast majority of people will lose money with it. Continue reading