I’ve had the pleasure to come into contact recently with Eric Scheibeler, a former “independent business owner” for Amway. He did well by all public accounts, rising quickly up the ranks with his wife. I’ve been reading his book, Merchants of Deception, which details his rise and fall in Amway.
The story is disturbing in so many ways. Here is a page from Eric’s website, reprinted because I think it’s really interesting to see this overview of what multi-level marketing (MLM) businesses are really like. Continue reading
Eric Scheibeler was once a highly successful IBO (independent business owner) with Amway. He reached the “Founder’s Emerald” status, which represented the top 1/25th of 1% of the IBO’s. After developing his pyramid for almost ten years, Eric discovered documentation that revealed the fraud behind the company.
Eric thought the fraud was just at the Kingpin level of the organization, to which he had worked so hard to elevate himself. He reported his findings directly to Amway’s President, Dick Devos. Eric thought that DeVos would take action against the distributors who were defrauding so many below them. Continue reading