• How to make social media a total waste of time

    I admit it: I’m not a lover of all things social media. I am participating in the Facebook and Twitter discussions a bit begrudgingly. It’s not that I don’t think these tools work to grow businesses and create interesting discourse. […]

  • Social media in the hands of irresponsible employees can be dangerous

    A couple of weeks ago I had an interesting encounter with a PR firm in Florida. The Buyer Group is owned by Lisa Buyer. They were retained by Shop To Earn (STE) to do an online PR campaign, including a […]

  • Blogging For Business

    Are you interested in blogging to help you grow your client base and promote the online presence of your business? So are lots of people! But the key to actually achieving these goals is doing it right. Blogging is part […]