A fluff piece about a Mary Kay Cosmetics distributor in the Springfield News Sun this morning mentions my website, pinktruth.com. The fluff piece focuses on a woman who drives a “Mary Kay car” and reportedly has good pay. Yet at this woman’s level in the distributorship chain, she is probably making less than $20,000 a year.
Here’s the mention of my consumer education site:
The Web site PinkTruth.com, established by Tracy Coenen, a forensic accountant and former sales consultant, offers opinions and experiences from women who have been members of the sales force and opted out.
On the site, Coenen listed her major concerns about what she believes is a multi-level marketing operation. “Incomplete information given during the recruiting process, unsubstantiated earnings claims, and pushing large quantities of inventory on new recruits” round out her list.
Willa Eichelman, a division chief with the Air Force at Wright Patterson Air Force Base and Enon resident, has heard the claims, but feels every woman involved can make her own decision. Working as a sales consultant under Stevens for the past year, Eichelman said she did not feel forced to take on a large inventory she could not afford.
She decided to carry an inventory so she could fill customer orders immediately. “It’s a personal business decision. It was suggested to me when I started, but not required,” she said.
The problem with the “optional” inventory, is that so many women are strongly led to believe they cannot succeed without it. And who goes into business to fail? New consultants are frequently overloaded with too much product, and it sits on the shelves due to the very small market of actual retail customers.