Todd Davis, the CEO of LifeLock, is trying to get the word out that the LifeLock identity theft service works sometimes!

In the below video, Davis tells Matt Lauer on the Today Show that his identity has only been stolen once, darnit! I’ve been reporting what the lawyers are saying about LifeLock, and it’s not good.

They basically say that the service is worthless. Although LifeLock puts a fraud alert on your credit report, this is something you can do on your own for free (rather than for a recurring monthly fee to LifeLock) and that the fraud alerts aren’t as effective as LifeLock leads you to believe. Continue reading